Video content has emerged as a powerful marketing tool to bridge geographical divides. For educational institutions looking for fresh ways to connect with potential international students, video marketing can provide the perfect glimpse into campus life. In this blog post we explore the strategic use of video to captivate and engage international audiences.

Craft compelling video tours

Video helps capture the true essence of your college or university. This can be achieved with drone footage, 360-degree videos, and student-led virtual tours, allowing you to create an engaging and interactive experience. By highlighting facilities such as libraries, laboratories, sports complexes, and social areas, video tours can make the campus atmosphere and resources feel tangible to potential students, no matter where they are in the world. 

Highlight cultural integration

Studying in a foreign country can be daunting for students. However, emphasising a commitment to cultural integration could sway their decision to choose your university over others. Video content that features interviews with current international students, showcases cultural events, and highlights student organisations can provide a sense of community. In this way, potential students gain insights into the cultural diversity and inclusion on campus, seeing firsthand how they can integrate and thrive within your institution.

Focus on success stories

Last but not least, authentic stories from past and current students serve as powerful endorsements of the educational experience on offer. Through video testimonials, international students can relate to the journeys of others who have come before them, offering both inspiration and practical advice for their educational journey.

For education providers looking to attract international clients, video is one of the most effective marketing tools out there. By effectively using video content, institutions can create a sense of belonging and excitement, even before students set foot on campus.

Written by Stephanie Clark